Why Real Plants

What the research shows

Citations below reference independent peer-reviewed research. They do not represent claims specific to Elor products.

Dietary Nitrates & Blood Flow

Beet, spinach, and celery are rich in dietary nitrates that convert to nitric oxide in the body - measurably reducing blood pressure and improving oxygen efficiency during exercise.

Larsen et al., 2010 - Journal of Applied Physiology

Polyphenols & the Gut

Cold-pressed produce delivers polyphenols that feed and diversify gut bacteria - linked to immune regulation, reduced systemic inflammation, and metabolic health.

Scalbert et al., 2005 - American Journal of Clinical Nutrition

Anti-Inflammatory Compounds

Gingerols in fresh ginger and curcumin in turmeric act on multiple inflammatory pathways with strong clinical evidence - in the same form used in the studies.

Mashhadi et al., 2013 - Int. Journal of Preventive Medicine

Flavanols & Cardiovascular Health

Dark cocoa flavanols reduce oxidative stress markers and support endothelial function - the same mechanism studied in clinical trials, from the same whole-food source.

Grassi et al., 2012 - Hypertension

Anthocyanins & Brain Health

Mixed berries are among the richest dietary sources of anthocyanins, associated with improved memory, reduced oxidative stress, and slowed cognitive ageing.

Devore et al., 2012 - Annals of Neurology

Sulforaphane Precursors

Broccoli stem contains glucoraphanin, converted to sulforaphane - one of the most potent dietary activators of the body's own antioxidant defence system.

Fahey & Talalay, 1999 - PNAS

Real food
vs
the alternative.

Most functional drinks deliver isolated compounds at doses far below those used in research - or use synthetic equivalents that behave differently in the body. A pressed juice delivers the same compounds found in the studies: from the same whole sources, in the form the body has evolved to process.

Elor

Manufactured Wellness Drinks

Ingredients

Whole plants, cold-pressed

Ingredients

Isolated compounds, synthetic flavour

Compound source

Natural food matrix - as found in research

Compound source

Lab-extracted, often below clinical dose

Added sugar

None. Sweetness from whole fruit only.

Added sugar

Cane sugar, stevia, or high-fructose corn syrup

Preservatives

None. Refrigerated or frozen only.

Preservatives

Citric acid, potassium sorbate, natural flavors

Ingredient list

Every item grows in the ground

Ingredient list

Requires a chemistry degree to read

What makes Elor different.

Cold-pressed No heat. No pasteurisation. Cold-pressing preserves heat-sensitive vitamins, enzymes, and phytonutrients that high-temperature processing destroys.
No added sugar Every Elor juice is sweetened only by the fruit in the recipe - never added cane sugar, agave, or sweeteners. Our vegetable-forward blends carry significantly less sugar than conventional fruit juice.
Whole-food bites Elor Bites start with chickpeas or black beans and are sweetened with medjool dates - no baking, no refined sugar, no fillers. The same whole-food principle as the juices.
Traceable ingredients Every ingredient in every product is a recognisable whole food. If you can't picture it growing, it's not in an Elor product.
Made fresh Elor products are made fresh, not manufactured. No preservatives, no shelf-stable chemistry, no shortcuts. Just real ingredients handled the way real food should be.

* These statements have not been evaluated by the Food and Drug Administration. Elor products are not intended to diagnose, treat, cure, or prevent any disease. Citations on this page reference independent peer-reviewed research and reflect findings on the whole-food ingredients used in our products - not claims specific to Elor products. Individual results may vary. Consult a qualified healthcare professional before making significant changes to your diet.

Nothing manufactured.Nothing isolated.